Archive for July, 2010
Well, I stuck my toe in the waters of product blogging, as a Twittermom, with some trepidation.
As part of the Toyota Twittermom campaign, I committed to posting a blog about why I love my Toyota, and the posting a follow-up blog about the experience.
So here goes.
I had been a bit concerned about push back about blogging about a product, especially since I’m in the “green” space and my car is not a traditionally eco-friendly car. (Not traditionally eco, but as I noted in my previous blog post, the fact that Toyotas last a long time makes them more sustainable than cars that fall apart after a couple of years– as did my old Saturn.) No push back. I did get people viewing the post on my site, according to the blog stats, but no comments. Tough to get comments, isn’t it?
What I enjoyed about the process was that, for one– a bit to my surprise– I did feel a part of a campaign, even if it was a virtual campaign. And it made me feel more a part of Twittermoms which I’ve been technically a member of for some months without being very active.
I also enjoyed going to the Toyota Facebook page and seeing other people’s stories about their cars.
Being somewhat technologically disabled (slow perhaps?) and pressed for time as I usually am, I was unable to figure out how to go back into the area on Toyota’s Facebook page where my story was posted, and see if anyone had commented there. That’s sort of par for the course for me when it comes to tech– I don’t waste a lot of time trying to figure stuff out unless it really matters to me. I did, for instance, spend three days, on and off, attempting to post a photo to my new Twitter account for my psychology and coaching practice (@SarahBWarrenPhD). We choose our battles, right?
So, having returned from my first foray into the universe of blogging about products, I’m guessing I will blog about products again at some point when the occasion arises.
The car I drive now is a conventional car, a Toyota sedan. It’s over 10 years old, and it’s holding up well– incredibly, someone even got in the car recently and said, “Nice car!” (It was night time…)
Since making that purchase, I’ve become a parent, and parenthood has led me to become both an “unlikely environmentalist” and extremely eco conscious consumer– because I want to ensure my children, whom I love fiercely, a future in which they can thrive.
The main concerns driving that purchase (pun intended!) were that the car would accommodate the family that my then-husband and I planned, and that it would offer sufficient head room for my tall now-ex-husband. And, importantly, we were also drawn to Toyota’s reliability record.
The car has indeed accommodated two growing boys, and did supply adequate headroom for my then-husband. And it has definitely proven reliable.
What I’ve learned since going down the eco path is that durability and longevity are key considerations in determining a product’s eco impact.
Planned obsolesence is antithetical to protecting the planet. Products that are made shoddily interfere with our ability to live on the planet in a way that can sustain life– human life, the life of other creatures– on an ongoing basis. Products that are built to last have a lower environmental impact because they stay out of the waste stream, and the energy and resources it took to make those products have a longer useful life, which is intrinsically less wasteful and harmful to the planet. I drove a Saturn at an earlier point in my life– that car was built to fall apart. Not eco-friendly.
The Toyota sedan I drive doesn’t have the fuel efficiency or the reduced emissions technology of a Prius, but by being reliable and durable, it does keep itself out of the landfill.
I’m not alone in my family in driving a Toyota. In fact, you could say we’re a Toyota family. My brother drives a Prius. My sister drove a Prius until she and her husband had their second child and upgraded to a hybrid Highlander. My mom drives a Matrix. My ex? He drove a Camry– for 10 years– ’til it got totaled. Now, he drives a Sienna, which he loves. He says I should get one. Maybe, if they come out with a hybrid!
I’ve never done this kind of thing before, but I’m participating in a Toyota/TwitterMoms campaign, which inspired this post. My opinions, thoughts and feelings are my own. As a TwitterMom, I’m eligible for a courtesy gift of $50.
This is my first foray into the product promotion world. I’d love your feedback! Post a comment below!